WHY LATINX

LatinX103.7 - Costa Media Boston LLC

MEET THE TEAM

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Bill Blake

General Manager/Managing Partner

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Vice President of Programming

Gerardo Lopez
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Miguel Venegas

VP of Marketing & Sales

LatinX103.7 - Costa Media Boston LLC

Costa Media Boston LLC is a NEW Hispanic OWNED broadcasting company, with a management team that has over 50 years of experience in radio programming, marketing and sales. 

 

Our Mission is to super serve the Latino communities in Massachusetts by introducing a NEW FORMAT that is Inclusive with a MIX of Latin Pop and Latin Urban Music.

WCCM has been serving the Hispanic community in Boston for over 20 years and our goal is to continue that tradition with radio that entertains and informs the community through music, news and live sports.

LatinX103.7 - Costa Media Boston LLC

WCCM is the home for the Boston Red Sox.  

Friends at Outdoor Event

LATINX

103.7 FM & 1490 AM

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BOSTON RADIO

General Market #10
Hispanic Market #21
CALL LETTERS: WCCM
FREQUENCY: 103.7 FM & 1490 AM
MARKETS: Boston (Manchester)
TRANSMITTER POWER: 1,000 WATTS
FORMAT: Latin Pop + Latin Urban 
AUDIENCE DEMO: Adults 18-49
 
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Part of the Hispanic Community
LatinX103.7 - Costa Media Boston LLC
 **General Market DMA Population 5,882,500
**Hispanic Market DMA Population 521,600 or 12% 
Median Age of Hispanics = 29
1 out of 5 Under 18 Year Olds is Hispanic 
% Foreign Born = 28.3% 
Median HH Income = $34,507 
52% Female and 48% Male
Puerto Rican 28%
Dominican 24% 
Salvadoran 11%
Colombian/Mexican 6%
CITY 
TOTAL
HISP%
HISP POP

Lawrence
Chelsea
Lynn
Revere
Methuen
Everett
Somerville
Boston
Lowell
Framingham
Waltham
Cambridge

80,928

39,690

94,299

53,073

62,495

46,451

12,063

692,600

110,997

74,416

8.017

118,927

80.6%

67.0%

42.8%

33.6%

29.5%

28.3%

22.9%

19.8%

18.1%

16.1%

13.6%

9.5%

64,503

26,592

40,360

17,833

18,436

13,146

2,762

137,135

20,090

11,981

1,090

11,298

TOTAL
1,393,056
365,226
TOTAL
MARKET
HISPANIC
GENDER

Men

Women

49%

51%

48%

51%

MARKET
HISPANIC
AGE RANGE

18-34

35-54

55+

32%

51%

16%

29%

32%

39%

MARKET
HISPANIC
MARITAL STATUS

Married

Single

46%

54%

46%

54%

CHILDREN
HISPANIC
MARKET

1+ Children

No Children

44%

56%

29%

71%

HOUSEHOLD INCOME
HISPANIC
MARKET

$100K or more

26%

41%

EDUCATION
HISPANIC
MARKET

High School or less

Some College

College Graduate

Some Graduate Work

40%

60%

31%

16%

33%

66%

42%

21%

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LatinX103.7 - Costa Media Boston LLC
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LatinX103.7 - Costa Media Boston LLC
WCCM 103.7 FM

WCCM targets Hispanics from Central American, South American, and Caribbean origin as well as the bilingual english-speaking community