GREATER BOSTON'S #1LATINO HITS STATION
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103.7 FM & 1490 AM
LATINX
105.3 FM & 1570 AM
WHY LATINX
Costa Media Boston LLC is a NEW Hispanic OWNED broadcasting company, with a management team that has over 50 years of experience in radio programming, marketing and sales.
Our Mission is to super serve the Latino communities in Massachusetts by introducing a NEW FORMAT that is Inclusive with a MIX of Latin Pop and Latin Urban Music.
WCCM has been serving the Hispanic community in Boston for over 20 years and our goal is to continue that tradition with radio that entertains and informs the community through music, news and live sports.
WCCM is the home for the Boston Red Sox.
LATINX
103.7 FM & 1490 AM
BOSTON RADIO
General Market #10
Hispanic Market #21
CALL LETTERS: WCCM
FREQUENCY: 103.7 FM & 1490 AM
MARKETS: Boston (Manchester)
TRANSMITTER POWER: 1,000 WATTS
FORMAT: Latin Pop + Latin Urban
AUDIENCE DEMO: Adults 18-49
Part of the Hispanic Community
**General Market DMA Population 5,882,500
**Hispanic Market DMA Population 521,600 or 12%
Median Age of Hispanics = 29
1 out of 5 Under 18 Year Olds is Hispanic
% Foreign Born = 28.3%
Median HH Income = $34,507
52% Female and 48% Male
Puerto Rican 28%
Dominican 24%
Salvadoran 11%
Colombian/Mexican 6%
CITY
TOTAL
HISP%
HISP POP
Lawrence
Chelsea
Lynn
Revere
Methuen
Everett
Somerville
Boston
Lowell
Framingham
Waltham
Cambridge
80,928
39,690
94,299
53,073
62,495
46,451
12,063
692,600
110,997
74,416
8.017
118,927
80.6%
67.0%
42.8%
33.6%
29.5%
28.3%
22.9%
19.8%
18.1%
16.1%
13.6%
9.5%
64,503
26,592
40,360
17,833
18,436
13,146
2,762
137,135
20,090
11,981
1,090
11,298
TOTAL
1,393,056
365,226
TOTAL
MARKET
HISPANIC
GENDER
Men
Women
49%
51%
48%
51%
MARKET
HISPANIC
AGE RANGE
18-34
35-54
55+
32%
51%
16%
29%
32%
39%
MARKET
HISPANIC
MARITAL STATUS
Married
Single
46%
54%
46%
54%
CHILDREN
HISPANIC
MARKET
1+ Children
No Children
44%
56%
29%
71%
HOUSEHOLD INCOME
HISPANIC
MARKET
$100K or more
26%
41%
EDUCATION
HISPANIC
MARKET
High School or less
Some College
College Graduate
Some Graduate Work
40%
60%
31%
16%
33%
66%
42%
21%
MOBILE APP
SOCIAL MEDIA
DESKTOP
AUDIO RADIO
WCCM 103.7 FM
WCCM targets Hispanics from Central American, South American, and Caribbean origin as well as the bilingual english-speaking community